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Sweet Capital

Investment fund focusing on early-stage startups

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Sweet Capital

United Kingdom

Sweet Capital is an institutional investor (Conventional VCs) founded in 2015 and headquartered in London, United Kingdom. Sweet Capital is an investment fund focusing on early-stage startups. It invests in consumer and mobile companies and also offers mentorship programs. The portfolio includes Hooked, Earny, Sensay, Dogbuddy etc. Notable portfolio companies: Hooked, Earny, Sensay, Dogbuddy.

Stage
pre-seed, seed, Series A, pre-seed, seed, Series A
Check size
$500K-$5M
HQ
London, United Kingdom
Founded
2015
Website
https://sweetcapital.com
LinkedIn
https://linkedin.com/company/sweetcapital
Twitter
https://twitter.com/sweet_capital
Institutional Investortech-enabled consumer companiesgamingsocial platformse-commercecontent creationfintechAIhealthtech

What they look for

exceptional founders driving positive change; primarily US and Europe; prototype to early revenue stage; mass-market adoption potential, rapid user growth, traction metrics, sticky consumer experiences

Related startups

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