Advertima

Advertima is a provider of cloud and AI-based in-store retail media solutions that transform physical grocery stores into revenue-generating retail media channels. The company Audience AI product converts in-store shoppers into relevant audiences using best-in-class 3D computer vision technology for real-time visual interpretation of people and their behavior in physical retail spaces. The platform enables retailers to monetize their most valuable asset by shifting brand marketing and media budgets to in-store retail media, offering online-like capabilities including smart targeting, audience analytics, and real-time performance measurement. Advertima serves retailers seeking to become media owners, brands wanting to access untouched in-store media budgets, and partners in the media buying ecosystem. The company has demonstrated measurable results including 11.4% sales uplift for Nestle Maggi brand and real-time audience targeting at scale in the UAE with Carrefour. Founded in 2016 and headquartered in St. Gallen, Switzerland, Advertima has raised approximately 7.6 million in a Series A round with investors including Fortimo, Startfeld, Swisscom, ennea capital partners, and Migros.