Allure Security

Allure Security provides AI-powered brand protection and phishing takedown services that detect and eliminate digital impersonation threats across web, social, mobile, and the dark web before they cause damage. The platform monitors over 1.5 billion URLs daily, identifying malicious infrastructure while attackers are still configuring it, giving organizations the window to block access before the first victim clicks. Unlike digital risk platforms that generate findings and hand the problem to the client, Allure Security owns every step from threat detection to confirmed removal through its 24/7 SOC, working directly with registrars, hosting providers, and platforms worldwide. The company patented decoy technology injects false credentials into live phishing sites, corrupting the data attackers collect and exposing the infrastructure they will use in future campaigns. Median time from detection to blocking is approximately 15 minutes, with most sites fully removed within hours rather than days. The platform achieves a false positive rate below 1% and eliminated 340,000+ threats in 2025 alone. Allure Security provides comprehensive protection across web and domains, social media, mobile apps, dark web, and executive protection, addressing phishing sites, fake online stores, social profiles impersonating support teams, deepfakes targeting executives, vishing and phone scams, and domain spoofing. The dashboard provides full visibility with screenshots, timestamps, and chain of custody for compliance documentation, with alerts flowing to existing tools via API, email, Slack, or Teams. The company serves financial services, retail, and technology sectors. Founded in 2009 and headquartered in New York City, Allure Security has raised approximately $49.1 million in Series B funding from investors including Curql, Glasswing Ventures, Zetta Venture Partners, Gutbrain Ventures, PBJ Capital, Impellent Ventures, Portage Partners, Greycroft, Riverside Acceleration Capital, and Arc Ventures.

Cybersecurity > Anti Fraud > Identity Theft > Account Takeover Prevention,

Image Recognition > Applications > Identity Verification,

RegTech > Fraud Detection > User Authentication > Multi Factor Authentication

Serial Founder

College Wise > New York University, University of Pennsylvania