Arianee

Arianee operates the most widely used protocol for tokenized digital product passports, enabling direct connections between brands, physical products, and their owners through blockchain technology. The protocol comprises a suite of smart contracts designed to mint, enhance, and interact with dynamic NFTs that represent product ownership. Arianee's ecosystem includes the Vault, an online repository where owners register products as Smart Assets with each smart asset representing a token; Smart-Link, which gives owners control over access to their vault; and a Brand Data Hub where brands authenticate objects and connect to product owners throughout a product's lifetime. The protocol is multi-EVM, deployable on any EVM-compatible layer for flexibility, high performance, and energy efficiency, with blockchain activities generating less than a week of energy consumption of a European family since the project's inception. The Arianee Association acts as an oracle, verifying brand wallets involved in protocol governance across EVM layers. The protocol has minted 4.4 million NFTs with 1 million on-chain events and 482,300 messages. Arianee enables circular business models including strengthened customer relationships, extended product lifespans, enhanced CRM through service logs, new income models through second-hand markets, and exclusive token-gated ownership services. The protocol uses zero-party data, placing ownership tokens in customers' hands to create a new social graph connecting brands, users, and their possessions. Brands using Arianee include Breitling for large-scale watch passports, Fnac Darty for extending appliance lifespans, and Mugler for enriched customer experiences.