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Banuba

Series A

Banuba develops augmented reality software development kits and AI-powered virtual try-on platforms that enable businesses to add AR features to their applications and websites. The company offers three primary product lines: Face AR SDK, providing face tracking, hand tracking, background removal, and virtual background capabilities across Web, Android, Unity, and Vision Pro platforms; Video Editor SDK, a…

High Tech · Augmented Reality, · Hong Kong, China · EST 2016

About

Banuba develops augmented reality software development kits and AI-powered virtual try-on platforms that enable businesses to add AR features to their applications and websites. The company offers three primary product lines: Face AR SDK, providing face tracking, hand tracking, background removal, and virtual background capabilities across Web, Android, Unity, and Vision Pro platforms; Video Editor SDK, a comprehensive video editing solution with AI clipping, AI captions, photo editing, and camera functionality for iOS, Android, Flutter, and React Native; and Virtual Try-On (TINT), delivering realistic AR try-on experiences for makeup, skincare, glasses, contact lenses, jewelry, rings, nail polish, and hair products including AI hair color, virtual hairstyle try-on, and hair type identification. The Face AR SDK includes specialized modules for AR makeup, AR teeth whitening, AR conferencing, AR live streaming, AI plastic surgery simulation, AR photo booth software, and avatar creation. Banuba technology also includes face liveness detection, face recognition, eye tracking, hand tracking, and body segmentation capabilities. The company serves industries including beauty and cosmetics, e-commerce, social media, retail, and entertainment, helping brands increase sales, improve customer lifetime value, and reduce returns through try-before-you-buy experiences. Selected by hundreds of leading brands worldwide, Banuba provides developer documentation, demo apps, asset stores, and Banuba Studio for custom AR creation. Founded in 2016 and headquartered in Hong Kong, Banuba has raised approximately $12 million in Series A funding from investors including VP Capital and Larnabel Ventures. The company employs approximately 80 people.

Business model

Augmented Reality > Development Tools > Development Libraries,

E-Commerce Enablers > Customer Experience Management > Virtual Trial > Beauty > AR Based,

Beauty Tech > Tech Enablers > Brands IT > Customer Experience Management > Virtual Trials > Diversified > AR

Institutional investors

VP CapitalLarnabel Ventures

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