Brrr develops and licenses cooling fabric technology under the Triple Chill Effect brand, which combines three unique cooling mechanisms permanently embedded in yarn to reduce skin temperature immediately and continuously for the life of the garment. The technology integrates cooling materials that create an immediate and continuous cooling effect, active wicking that moves moisture away from the skin for nonstop comfort, and rapid drying that delivers a fresh and crisp experience. Every brrr fabric is independently lab tested and proven to keep wearers cooler, supporting the body's natural thermoregulation by actively reducing skin temperature. The company's fabrics are used across a wide range of products including bedding, undergarments, athletic and exercise apparel, outdoor apparel, athleisure, business attire, and casual clothing. Brrr operates a licensing model, partnering with brands across multiple categories to incorporate its cooling technology into their products. The company maintains offices in Atlanta, Georgia and Zhongli, Taiwan, and regularly exhibits at major industry trade shows including Performance Days in Munich. Founded in 2014 and headquartered in Atlanta, Georgia, Brrr has raised $10.3M in Series B funding from investors including 11-11 Ventures and Circadian Ventures.
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Brrr
Series BBrrr develops and licenses cooling fabric technology under the Triple Chill Effect brand, which combines three unique cooling mechanisms permanently embedded in yarn to reduce skin temperature immediately and continuously for the life of the garment. The technology integrates cooling materials that create an immediate and continuous cooling effect, active wicking that moves moisture away from the skin for nonstop…
About
Business model
Advanced Materials > Textile > Cooling Fabrics,
Fashion Tech > Innovative Materials > Cooling Fabrics
Institutional investors
11-11 VenturesCircadian VenturesDavid ChuBob KavnerLarry MarcusDoug Sellers
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