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High Tech Series B Founded 2014

Brrr

Brrr develops and licenses cooling fabric technology under the Triple Chill Effect brand, which combines three unique cooling mechanisms permanently embedded in yarn to reduce skin temperature immediately and continuously for the life of the garment. The technology integrates cooling materials that create an immediate and continuous cooling effect, active wicking that moves moisture away from the skin for nonstop…

📍 Atlanta, United States · Advanced Materials,

Funding snapshot

Last roundSeries B
Amount$6M
Date1 June 2023
Total raised$10M
Team size30

About

Brrr develops and licenses cooling fabric technology under the Triple Chill Effect brand, which combines three unique cooling mechanisms permanently embedded in yarn to reduce skin temperature immediately and continuously for the life of the garment. The technology integrates cooling materials that create an immediate and continuous cooling effect, active wicking that moves moisture away from the skin for nonstop comfort, and rapid drying that delivers a fresh and crisp experience. Every brrr fabric is independently lab tested and proven to keep wearers cooler, supporting the body's natural thermoregulation by actively reducing skin temperature. The company's fabrics are used across a wide range of products including bedding, undergarments, athletic and exercise apparel, outdoor apparel, athleisure, business attire, and casual clothing. Brrr operates a licensing model, partnering with brands across multiple categories to incorporate its cooling technology into their products. The company maintains offices in Atlanta, Georgia and Zhongli, Taiwan, and regularly exhibits at major industry trade shows including Performance Days in Munich. Founded in 2014 and headquartered in Atlanta, Georgia, Brrr has raised $10.3M in Series B funding from investors including 11-11 Ventures and Circadian Ventures.

Business model

Advanced Materials > Textile > Cooling Fabrics,

Fashion Tech > Innovative Materials > Cooling Fabrics

Institutional investors

11-11 Ventures Circadian Ventures David Chu Bob Kavner Larry Marcus Doug Sellers

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