Chooose

Chooose is a climate technology company providing a purpose-built software platform for managing sustainable aviation fuel (SAF) programs at scale. The platform offers end-to-end tools for planning, procuring, reporting, and scaling SAF initiatives, enabling airlines, freight companies, and their customers to accelerate the transition to lower-carbon fuels and achieve net-zero objectives. Chooose facilitates collaboration across the aviation value chain, connecting fuel suppliers, airlines, and corporate buyers through integrated workflows. The company partners with industry leaders including Delta Air Lines, British Airways, Alaska Airlines, Flexport, Trafigura, and Amadeus, and works with Microsoft to help suppliers take climate action. Founded in 2017 and headquartered in Oslo, Norway, Chooose has raised approximately $19 million in Series A funding. Investors include GenZero, Sound Ventures, Shell, Amadeus, Contrarian Ventures, and Katapult. The company implements the latest accounting standards and sustainability certifications, positioning itself as a leading software enabler for the growing SAF market.