Entropik
Entropik is an AI-powered consumer behavior analysis platform that helps research, marketing, and product teams capture, measure, and decode consumer insights at scale. The platform integrates quantitative and qualitative research methodologies, offering predictive insights, marketing research analytics, and continuous user feedback tracking. By democratizing research data across organizations, Entropik enables…
Funding snapshot
About
Entropik is an AI-powered consumer behavior analysis platform that helps research, marketing, and product teams capture, measure, and decode consumer insights at scale. The platform integrates quantitative and qualitative research methodologies, offering predictive insights, marketing research analytics, and continuous user feedback tracking. By democratizing research data across organizations, Entropik enables teams to run more collaborative and scalable research programs. Its technology leverages facial coding, eye tracking, and voice AI to measure emotional responses and consumer sentiment in real time. Founded in 2016 and headquartered in Bengaluru, India, the company has raised $35 million in Series B funding from investors including Alpha Wave Global, Bessemer Venture Partners, SIG Venture Capital, Trifecta Capital, Alteria Capital, Flipkart Leap, and Pavestone Capital.
Business model
MarketingTech > Marketing Research > Consumer Insights,
Eye Tracking > Applications > Marketing Research > Advertising,
Image Recognition > Facial Recognition > Facial Expression Analysis
Founders & team highlights
Serial Founder
Team background
Top Rated Teams > Serial Entrepreneur,
College Wise > IIT Kharagpur
Institutional investors
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