Footmarks.com

Footmarks is a provider of real-time asset and display tracking solutions for consumer packaged goods, logistics, and supply chain operations. The company offers a software platform that provides visibility into retail execution and compliance, helping brands track assets, eliminate loss, and increase sales. Footmarks uses BLE beacons and gateways for indoor positioning and GPS for field operations, delivering end-to-end visibility from distribution centers to in-store execution. The platform's capabilities include real-time location tracking, data exports and APIs, dwell-time rules with return-by windows, chain of custody audit logs with signed records of pick-up, ship, arrive, and return events, alerts and workflows for inactivity and return-by window violations via email, SMS, and webhooks, analytics for loss hotspots, cycle times, and utilization rates, and dashboards for order analysis, inventory levels, and program filtering by location and time. Footmarks helps brands verify on-time in-position setup by store, measure active floor time and dwell, and track execution rates by chain, region, and account, with customers reporting double-digit gains in compliance and sales. The company holds multiple patents including multi-broadcast and asset tracking technologies. Founded in 2012 and headquartered in New York City, United States, the company has raised $3.9M in seed funding from investors including R/GA Accelerator, Techstars, Start It Labs, Commerce.Innovated, and R/GA Ventures.