Futurus

Futurus designs and manufactures advanced display technology for automotive applications, specializing in head-up display (HUD) systems and augmented reality solutions for vehicles. The company's product portfolio includes industry-standard WHUD (windshield HUD) and the world's first light field ARHUD, which uses advanced optical technology to eliminate ghosting and dizziness while delivering retina-level clarity. Futurus has developed the AR Kernel, a proprietary spatial computing engine that performs complex semantic reconstruction of the physical world with millisecond-level latency, achieving pixel-level alignment between virtual coordinates and real-world roads and pedestrians. The company has shipped over 1 million HUD units cumulatively, with products deployed across major automotive brands including NIO (ES9), Li Auto (L9), Zeekr (9X), and Lynk & Co (900). Futurus has established a strategic partnership with Visteon for global market expansion and holds over 600 granted patents. The company operates three production bases in Chongqing, Beijing, and Hefei with combined annual capacity exceeding 1.5 million units, and has received National Specialized and Sophisticated Little Giant enterprise recognition. Founded in 2015 and headquartered in Beijing, China, Futurus has raised $24.8M in Series A funding from investors including Cathay Capital, SBCVC, One Capital, Cathay Innovation, and River Capital.

Virtual Reality > Applications > Automotive,

Augmented Reality > Display Devices > Projection-based > HUDs,

Connected Vehicles > In Vehicle Infotainment > Heads Up Display