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High Tech Series A Founded 2014

GoRout

GoRout develops wearable coach-to-player communication systems for American football, baseball, and softball teams. The company's product lineup includes GoRout Gridiron for in-game football play calling, GoRout Scout for football practice management, and GoRout Diamond for baseball and softball pitch calling and in-game communication. These wearable devices allow coaches to send fully-animated digital play calls,…

📍 Rochester, United Kingdom · Wearable Technology,

Funding snapshot

Last roundSeries A
Amount$2M
Date15 November 2024
Total raised$5M
Team size25

About

GoRout develops wearable coach-to-player communication systems for American football, baseball, and softball teams. The company's product lineup includes GoRout Gridiron for in-game football play calling, GoRout Scout for football practice management, and GoRout Diamond for baseball and softball pitch calling and in-game communication. These wearable devices allow coaches to send fully-animated digital play calls, coaching tips, and assignments to every player on the field in real-time, eliminating the need for traditional hand signals or wristband cards. Players can select their position, switch positions, and view teammates' positions directly on their device. The system requires no Wi-Fi or complex setup, operating independently on the field. GoRout also offers analytics capabilities through its integration with AWRE Sports, providing AI-powered pitch intent versus result data, real-time pitch charting, and actionable insights. The platform serves coaches at various levels with compliance information sorted by sport and state, tech integrations with existing coaching tools, case studies, and a coaches toolbox of free resources. Founded in 2014 and headquartered in Rochester, United Kingdom, GoRout has raised $4.8M in Series A funding from investors including Traction Capital and Hill Capital.

Business model

Wearable Technology > Watches and Trackers > Fitness Trackers > Athletes Fitness > Performance Tracking > American Football,

Sports Tech > Sports IT > Team Management > American Football > Training Management,

Fitness & Wellness Tech > Physical Fitness > Tracking and Monitoring > Activity Trackers > Wearable Devices > Wristwear

Institutional investors

Traction Capital Hill Capital

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