Swirl

Swirl is an AI-powered commerce platform that transforms e-commerce websites into interactive showrooms, focusing primarily on the automotive industry. The platform deploys AI sales agents that engage website visitors through voice, text, and 3D experiences, guiding buyers from product exploration to test drive booking. Swirl AI agents appear based on behavioral triggers including scroll depth, hover intent, idle time, and exit intent, then conduct natural conversations in over 50 languages to answer questions, compare products, configure vehicles with 3D models, calculate financing, and book test drives. The platform is trained on over 100 million real customer signals from Reddit, YouTube, TikTok, industry forums, and Amazon Q&A, enriched with brand-specific data from chat logs and CRM notes. Case studies include a partnership with BYD and Al-Futtaim achieving 27 percent engagement rates, 13 percent test drive conversion, and 75 percent increased time on site. The platform deploys in two weeks without replatforming. Founded in 2015 and headquartered in Vadodara, India with operations in the USA and Saudi Arabia, Swirl has raised approximately $2.3 million in seed funding.