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Environment Tech Series B Founded 2018

Greyparrot

Greyparrot provides AI-based waste analytics solutions that turn the waste flowing through materials recovery facilities globally into actionable intelligence for both the teams that sort materials and the brands that design packaging. The company is the global leader in AI waste analytics with over 250 Analyzer units in active deployment across 65+ materials recovery facilities in 20+ countries, with a recognition…

📍 London, United Kingdom · Solid Waste Management Tech,

Funding snapshot

Last roundSeries B
Amount$13M
Date7 January 2024
Total raised$27M
Valuation33,896,600 (Dec 12, 2022)
Team size61

About

Greyparrot provides AI-based waste analytics solutions that turn the waste flowing through materials recovery facilities globally into actionable intelligence for both the teams that sort materials and the brands that design packaging. The company is the global leader in AI waste analytics with over 250 Analyzer units in active deployment across 65+ materials recovery facilities in 20+ countries, with a recognition library of 111+ material categories and over 52 billion waste objects analyzed in 2025 alone. The Greyparrot platform comprises three integrated products: Analyzer, AI waste analytics hardware mounted above conveyor belts paired with a cloud portal of dashboards for operations, engineering, and commercial teams, providing continuous AI monitoring of every line that replaces the less than 0.1% manual sample with 100% coverage; Sync, which connects Analyzer data to existing facility systems for real-time reaction when composition shifts; and Deepnest, which reveals how packaging is sorted in real recovery systems globally, replacing lab models with field evidence for brands and packaging producers. For materials recovery facilities and reprocessors, Greyparrot enables more profitable operations with inspection and alerts dashboards, replaces manual sampling for PRO and regulatory reporting, and catches purity drops in minutes, with one documented incident saving 47,000 pounds in reprocessing fees. For brands and packaging producers including Unilever, Amcor, Asahi, L’Oreal, and Kenvue, Deepnest provides sortability scores by product, benchmarking against category competitors and PPWR/EPR thresholds, with 40 billion packaging items analyzed in 2025 alone. Founded in 2018 and headquartered in London, United Kingdom, Greyparrot has raised approximately $27.2 million in Series B funding from investors including Bollegraaf, Closed Loop Partners, Speedinvest, 360 Capital Partners, TI Capital, Una Terra, Candy Ventures, and WRAP. The company employs approximately 61 people.

Business model

Solid Waste Management Tech > Recycling > Automated Sorting > Computer Vision Software,

Tech Nation Batches > Applied AI > Cohort 1.0

Team background

College Wise > National University of Singapore (NUS), Esade Business School

Institutional investors

Bollegraaf Closed Loop Partners Unreasonable Speedinvest 360 Capital Partners TI Capital Una Terra WRAP Archipelago Force Over Mass Saber Plug and Play Tech Center Candy Ventures Digital Catapult Tejo Ventures

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