Guuru

Guuru provides a peer-powered ecommerce platform that transforms customer community expertise into real-time product advice and AI-visible on-page content. The platform identifies buyer questions on product pages, routes them to verified customers who share real product experience, and turns the best answers into trusted, indexed product page content that improves website visibility and boosts conversion rates. Guuru also offers live peer-to-peer conversations for high-intent shoppers needing personal guidance, combining scalable content with real-time advice. The platform has delivered measurable results including 5x AI citations for POLO, 80 NPS score, and 38x return on investment. Guuru serves leading commerce brands including Einhell and Dynafit, helping them build trust in an era where AI has made content infinite and human experience becomes the strongest differentiator. Founded in 2015 and headquartered in Zurich, Switzerland, Guuru has raised approximately $8.5 million in Series A funding from investors including Verve Ventures, EquityPitcher Ventures, Spark Invest, and Wayra.