Hoopo

Hoopo develops fleet intelligence tracking solutions for unpowered logistics assets, providing IoT-enabled monitoring for containers, chassis and trailers, ground support equipment, and waste hauling. The company offers three tracking products: hoopoSense Solar with 12-plus years of zero-maintenance operation, integrated door status and temperature monitoring, and ATEX Zone 1 certified safety; hoopoSense Titan with up to 10 years of battery life, breadcrumbs location history, and integrated container mount detection for complex intermodal and yard operations; and hoopoSense Compact with up to 8 years of battery life and optional stealth installation. Hoopo's platform unifies movement, status, and alert data in a single view for real-time tracking, analysis, and automated task execution. Customers include ZIM Integrated Shipping Services, DCLI, FlexiVan, Nippon Express, Japan Airlines, and Konoike Transport, achieving up to 20% increase in fleet efficiency, 15% more billable days, 10% reduction in operational costs, and 99% gate event accuracy. Founded in 2015 and headquartered in Ra'anana, Israel, the company has raised approximately $17M in Series A funding. Hoopo differentiates itself through the 2026 Industrial IoT Product of the Year Award and full-fleet smart container deployment with ZIM at global scale.