LiveLike
LiveLike provides an AI-powered audience engagement platform that enables broadcasters, sports leagues, teams, and media organizations to activate their audiences through interactive digital experiences. The platform is built on three integrated pillars: Interactivity and Gaming (adding polls, games, and challenges that turn passive viewers into active participants), Community and Social (bringing chat, thread…
Funding snapshot
About
LiveLike provides an AI-powered audience engagement platform that enables broadcasters, sports leagues, teams, and media organizations to activate their audiences through interactive digital experiences. The platform is built on three integrated pillars: Interactivity and Gaming (adding polls, games, and challenges that turn passive viewers into active participants), Community and Social (bringing chat, thread discussions, and social features directly into the platform so fans never need to leave), and Loyalty and Rewards (powering loyalty programs where fans earn points through meaningful actions like watching, participating, and exploring content, then redeem them for tangible perks, partner offers, and status badges). LiveLike Genie is the platform's multi-agent AI assistant designed to help producers, marketers, and engineers manage content workflows from planning to publishing to optimization, using content and audience behavior to support personalization. The platform offers both custom solutions with full control over features and design, and pre-built plug-and-play modules for fast deployment through SDK and API integrations. LiveLike connects with existing tech stacks including CRM, marketing automation, and analytics systems without rip-and-replace requirements. Customers include France Télévisions (which broadcast over 50 hours of live content daily during Paris 2024 Olympics), YES Network (YES Rewards), and partnerships with FIFA World Cup 2026 activations. Founded in 2015 and headquartered in New York City, LiveLike has raised $27.1M in Series B funding from investors including CAA, TPG, Courtside Ventures, Dentsu Ventures, NFL, Evolution Media, Elysian Park, Greycroft, Singtel Innov8, and Scrum Ventures.
Business model
Virtual Reality > Live Streaming,
Sports Tech > Sports Marketing > Fan Engagement > Content Management > AR/VR Based
Founders & team highlights
Founder with Prior Funding,
Serial Founder
Team background
Company Wise > Microsoft,
Top Rated Teams > Serial Entrepreneur,
College Wise > Harvard University, Cornell University, Harvard Business School
Institutional investors
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