MYZONE

Myzone develops wearable heart rate monitoring systems that reward effort rather than ability, helping individuals reach their peak fitness while enabling gym owners to maximize member retention. The platform uses precision wearable technology to measure heart rate, calories burned, and effort in real-time, awarding Myzone Effort Points (MEPs) for every workout to motivate users through gamification and community competition. Myzone offers a comprehensive ecosystem including physical chest-strap wearable devices, in-club software for gyms and fitness facilities, a mobile app that processes data and presents it in charts and graphs, and Myzone Go, a new offering that connects with members' Apple and Android smartwatches without additional equipment. The system enables users to track previous workout sessions, share progress, and compete with friends. For fitness businesses, Myzone drives engagement, loyalty, and results by boosting visits, referrals, and upgrades, increasing retention and member lifetime value, monitoring trends to identify at-risk members, and providing simple setup with seamless support. The platform integrates with Garmin devices and supports group exercise and personal training programs. Myzone is trusted by members and operators worldwide. Founded in 2011 and headquartered in Douglas, United Kingdom, Myzone has raised $17.2M in Series B funding from BGF.