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High Tech Seed Founded 2021

Novel

Novel provides software solutions for NFT commerce, offering a platform to create, mint, sell, and provide value for NFTs through branded Shopify storefronts. The platform integrates NFT functionality directly into Shopify checkout flows, enabling brands to sell digital collectibles alongside physical products with features including gated content, loyalty programs, and digital-physical product bundles. Novel's…

📍 New York City, United States · Blockchain Infrastructure,

Funding snapshot

Last roundSeed
Amount$6M
Date5 April 2022
Total raised$6M
Team size64

About

Novel provides software solutions for NFT commerce, offering a platform to create, mint, sell, and provide value for NFTs through branded Shopify storefronts. The platform integrates NFT functionality directly into Shopify checkout flows, enabling brands to sell digital collectibles alongside physical products with features including gated content, loyalty programs, and digital-physical product bundles. Novel's solution handles the technical complexity of blockchain integration, smart contract deployment, and wallet connectivity, allowing brands to launch NFT commerce experiences without specialized Web3 development expertise. The platform supports Ethereum and other blockchain networks, providing brands with tools for NFT minting, distribution, and secondary market royalty management. Founded in 2021 and headquartered in New York City, Novel has raised $6 million in Seed funding from investors including Lerer Hippeau, VaynerFund, Sugar Capital, and Costanoa.

Business model

Blockchain Infrastructure > Application Development Platforms > DeFi > NFT Developer Tools > NFT Marketplaces > Low Code Based,

E-Commerce Enablers > Plugins > Shopify > Storefronts > NFTs

Founders & team highlights

$10M+ Club Founder,

Serial Founder

Team background

Company Wise > Goldman Sachs,

Top Rated Teams > Serial Entrepreneur

Institutional investors

Lerer Hippeau VaynerFund Sugar Capital Costanoa Super Angel Uncommon Projects Finn Capital Partners Roth Martin

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