Novel
Novel provides software solutions for NFT commerce, offering a platform to create, mint, sell, and provide value for NFTs through branded Shopify storefronts. The platform integrates NFT functionality directly into Shopify checkout flows, enabling brands to sell digital collectibles alongside physical products with features including gated content, loyalty programs, and digital-physical product bundles. Novel's…
Funding snapshot
About
Novel provides software solutions for NFT commerce, offering a platform to create, mint, sell, and provide value for NFTs through branded Shopify storefronts. The platform integrates NFT functionality directly into Shopify checkout flows, enabling brands to sell digital collectibles alongside physical products with features including gated content, loyalty programs, and digital-physical product bundles. Novel's solution handles the technical complexity of blockchain integration, smart contract deployment, and wallet connectivity, allowing brands to launch NFT commerce experiences without specialized Web3 development expertise. The platform supports Ethereum and other blockchain networks, providing brands with tools for NFT minting, distribution, and secondary market royalty management. Founded in 2021 and headquartered in New York City, Novel has raised $6 million in Seed funding from investors including Lerer Hippeau, VaynerFund, Sugar Capital, and Costanoa.
Business model
Blockchain Infrastructure > Application Development Platforms > DeFi > NFT Developer Tools > NFT Marketplaces > Low Code Based,
E-Commerce Enablers > Plugins > Shopify > Storefronts > NFTs
Founders & team highlights
$10M+ Club Founder,
Serial Founder
Team background
Company Wise > Goldman Sachs,
Top Rated Teams > Serial Entrepreneur
Institutional investors
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