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Oshi

Seed

Oshi is a food technology company that creates plant-based whole-cut seafood fillets, including the world's first 100% plant-based salmon fillet, designed to flake and taste like real fish while eliminating ocean pollution and overfishing. The company's product line includes Oshi Salmon, which flakes like the salmon consumers love without the fish, and Oshi White Fish, a light fillet with a clean, delicate taste…

Food and Agriculture Tech · Food Tech, · Rehovot, Israel · EST 2021

About

Oshi is a food technology company that creates plant-based whole-cut seafood fillets, including the world's first 100% plant-based salmon fillet, designed to flake and taste like real fish while eliminating ocean pollution and overfishing. The company's product line includes Oshi Salmon, which flakes like the salmon consumers love without the fish, and Oshi White Fish, a light fillet with a clean, delicate taste that fits effortlessly into everyday meals. Oshi's plant-based seafood is crafted as gourmet whole-cut fillets rather than processed alternatives, using proprietary technology to replicate the texture, flaking behavior, and flavor profile of real salmon and white fish. The products are available for purchase online and at retail locations including Brooklyn Fare, Lassens Market, Health Nuts NY, City Acres Market, Mulberry Market NYC, Jubilee Marketplace, and VGan Corner in Miami, as well as through wholesale channels for restaurants and retailers. Oshi provides recipe resources to help consumers incorporate plant-based seafood into dishes they already love, and offers sample requests and wholesale inquiries for food service businesses. The company is on a mission to craft the world's finest gourmet whole-cut seafood fillets made from plants, and has opened community investment through Wefunder. Customer testimonials describe the salmon as unbelievable, borderline creepy in its realism, with texture and flavor that are unreal. Founded in 2021 and headquartered in Rehovot, Israel, Oshi has raised $17.5M in Seed funding from investors including BIRD Foundation, State of Mind Ventures, Pitango, Unovis Asset Management, TechAviv, Smart Agro Fund, Alumni Ventures, OurCrowd, E2JDJ, FoodHack, HoneyBook, and VegInvest.

Business model

Food Tech > Novel Foods > Food Products > Alternative Proteins > Seafood Substitute > Plant Based,

Food & Beverage Products > Grocery & Staples > Seafood > Plant Based

Founders & team highlights

Serial Founder

Team background

College Wise > Technion Israel Institute Technology

Institutional investors

BIRD FoundationState of Mind VenturesPitangoUnovis Asset ManagementTechAvivSmart Agro FundAlumni VenturesOurCrowdE²JDJFoodHackHoneyBookVegInvest

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