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Enterprise Infrastructure Series B Founded 2011

Pensa Systems

Pensa Systems is a retail technology company that provides AI-powered shelf intelligence and in-store execution solutions for CPG brands and retailers. The company's platform uses drone-based autonomous perception systems and computer vision to capture and analyze physical store shelves in seconds, digitally reconstructing shelf layouts and flagging discrepancies in real time. Pensa's Vision AI identifies items on…

📍 Austin, United States · Cybersecurity,

Funding snapshot

Last roundSeries B
Amount$14M
Date29 December 2023
Total raised$42M
Team size118

About

Pensa Systems is a retail technology company that provides AI-powered shelf intelligence and in-store execution solutions for CPG brands and retailers. The company's platform uses drone-based autonomous perception systems and computer vision to capture and analyze physical store shelves in seconds, digitally reconstructing shelf layouts and flagging discrepancies in real time. Pensa's Vision AI identifies items on the shelf, converts shelf images into planograms, optimizes shelf plans per store with recommended actions, and automatically audits in-store displays, pricing, and signage for compliance. The platform digitizes all aspects of physical inventory including location and availability, automates repetitive tasks, and provides perfect visibility of in-store realities. It answers critical questions about promotion effectiveness, shelf space allocation, store execution comparisons, planogram compliance, and new product distribution. The company has partnered with Datalogic to bring AI-powered visual capabilities to mobile computers across the retail supply chain. Founded in 2011 and headquartered in Austin, Texas, Pensa Systems has raised $41.7M in Series B funding from investors including Signia Venture Partners, ZX Ventures, Capital Factory, Commerce Ventures, ATX Venture Partners, RevTech Ventures, Couche-Tard, Food Retail Ventures, Arc Ventures, and Cerity Partners Ventures.

Business model

Cybersecurity > IAM > MFA,

Security & Surveillance Technology > Surveillance > Video Surveillance > Analytics,

AI Infrastructure > Computer Vision > Object Recognition > Image Analysis > Image Recognition,

Image Recognition > Applications > Offline Retail > Retail Execution > Shelf Management,

RegTech > Fraud Detection > User Authentication > Multi Factor Authentication,

In Store Retail Tech > Analytics > Operations Intelligence > Shelf Analytics,

Brands Tech > Analytics > Shelf Analytics > In Store

Team background

College Wise > Harvard Business School

Institutional investors

Signia Venture Partners ZX Ventures Capital Factory Commerce Ventures ATX Venture Partners RevTech Ventures Couche-Tard Food Retail Ventures Arc Ventures Cerity Partners Ventures Mick Mountz James McCann David Ritter Yechiam Yemini

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