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High Tech Seed Founded 2013

Pointr

Pointr develops AI-powered indoor mapping, wayfinding, positioning, and analytics software that enables precise location-based experiences inside buildings where GPS is unavailable. The company offers two product packages: Maps (indoor mapping capabilities) and Maps & Location (mapping plus positioning and navigation). Core features include Indoor Mapping (creating interactive digital maps of building interiors),…

📍 London, United Kingdom · Geographic Information Systems,

Funding snapshot

Last roundSeed
Amount$1M
Date27 April 2021
Total raised$2M
Valuation41,343,844 (Dec 1, 2024)
Team size126

About

Pointr develops AI-powered indoor mapping, wayfinding, positioning, and analytics software that enables precise location-based experiences inside buildings where GPS is unavailable. The company offers two product packages: Maps (indoor mapping capabilities) and Maps & Location (mapping plus positioning and navigation). Core features include Indoor Mapping (creating interactive digital maps of building interiors), Indoor Positioning (determining user location within buildings), Indoor Navigation (turn-by-turn wayfinding), Geofencing (location-based triggers and zones), Analytics (footfall and movement pattern insights), Pointr Express (rapid map deployment), MapScale (automated map scaling and updates), and Pointr Cloud (cloud-based map management). The platform integrates with IWMS systems, supports IMDF (Indoor Mapping Data Format) conversion, connects with Epic MyChart for healthcare navigation, and offers AI-powered mapping tools. Pointr serves six primary sectors: Workplace (office navigation and space utilization), Events (venue wayfinding), Healthcare (hospital navigation integrated with patient systems), Retail (in-store navigation and customer experience), Aviation (airport wayfinding), and Hospitality (hotel and resort navigation). Founded in 2013 and headquartered in London, United Kingdom, Pointr has raised approximately $1.8 million in a Seed round backed by Gresham House Ventures, Livingbridge, Microsoft Accelerator, MIT Alumni Angels, Chartline Capital Partners, Global PE Alliance, Pusula Dijital Teknolojiler, Lapaero, and Creatd Group.

Business model

Augmented Reality > Display Devices > Projection-based > Projection Mapping,

Geographic Information Systems > Mapping Platforms > 3D > Indoor,

In Store Retail Tech > Customer Experience Management > Store Navigation

Founders & team highlights

Serial Founder

Team background

College Wise > Imperial College London

Institutional investors

Gresham House Ventures Pusula Dijital Teknolojiler Ticaret Anonim Sirketi Global PE Alliance MIT Alumni Angels Chartline Capital Partners Lapaero Microsoft Accelerator Creatd Group Livingbridge Christopher C Charles Mark Call

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