Realeyes
Realeyes provides an AI-powered platform for attention measurement and identity verification, offering tools to analyze audience engagement with video advertising using facial coding technology to assess attention and emotion. The company also provides identity verification services to combat fraud and ensure data quality for panel providers and digital platforms. Founded in 2007 and headquartered in London, United…
Funding snapshot
About
Realeyes provides an AI-powered platform for attention measurement and identity verification, offering tools to analyze audience engagement with video advertising using facial coding technology to assess attention and emotion. The company also provides identity verification services to combat fraud and ensure data quality for panel providers and digital platforms. Founded in 2007 and headquartered in London, United Kingdom, Realeyes has raised approximately $32.1M in Series A funding from investors including Global Brain, Karma Ventures, NTT Docomo Ventures, The Entrepreneurs' Fund, NordicNinja, European Innovation Council, Tera Ventures, and BaltCap. The company's technology helps advertisers measure the emotional impact and attention levels of video content using standard webcams, enabling data-driven creative optimization and media planning while also providing biometric identity verification for research panel quality assurance.
Business model
Cybersecurity > IAM > Biometrics > Physiological > Facial Biometrics,
MarketingTech > Marketing Research > Consumer Insights > Facial Analytics,
Security & Surveillance Technology > PIAM > Biometrics System > Facial Biometrics,
Image Recognition > Facial Recognition > Facial Expression Analysis
Team background
College Wise > University of Oxford
Institutional investors
Backed by funds in our directory
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