Second Nature

Second Nature is an AI-powered sales training and coaching platform that uses conversational AI role plays to help organizations train sales reps, support agents, and other customer-facing teams. The platform acts as a virtual pitch partner, engaging reps in realistic scenarios such as discovery calls, cold calls, objection handling, multi-persona meetings, and product demos, then scoring their performance and providing real-time feedback. Organizations deploying Second Nature report reducing ramp time by 34%, scaling practice 6x without pulling managers off the floor, and seeing 46% more deals closed on average. The platform integrates with any LMS via SCORM or LTI, as well as CRMs, SAML, and conference tools. It supports 30+ languages and is accessible on any device, 24/7. Second Nature serves industries including insurance, technology, telecom, financial services, and education, with use cases spanning sales enablement, learning and development, customer support, human resources, and call center training. The company’s Deal Coach feature provides targeted AI-driven coaching on live deals to help reps identify risks and take the right next steps. Founded in 2019 and headquartered in Tel Aviv, Israel, the company has raised approximately $37.5 million in Series B funding. Investors include StageOne Ventures, Cardumen Capital, Zoom, Signals Venture Capital, Sienna Venture Capital, Bright Pixel Capital, Gray Ventures, and Four Doors Down.