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High Tech Seed Founded 2012

Simplified

Simplified provides an AI agent platform for marketing workflows, featuring Riley, an AI marketing agent that plans, creates, publishes, and reports on campaigns end to end. The platform connects brand memory, creative tools, approval gates, connected channels, and learning loops in one workflow, enabling campaigns to move from brief to published assets without handoffs between tools. Riley pulls in strategy,…

📍 San Francisco, United States · Generative AI,

Funding snapshot

Last roundSeed
Amount$8M
Date7 December 2021
Total raised$11M
Team size5

About

Simplified provides an AI agent platform for marketing workflows, featuring Riley, an AI marketing agent that plans, creates, publishes, and reports on campaigns end to end. The platform connects brand memory, creative tools, approval gates, connected channels, and learning loops in one workflow, enabling campaigns to move from brief to published assets without handoffs between tools. Riley pulls in strategy, creative, brand kit, video, captions, and scheduling to deliver finished campaign work from a single brief. The platform supports AI design, AI writing, AI video generation, ad creation, and presentation tools alongside social media management with 12+ native publishing integrations. An open-source MCP server, CLI, and REST API enable integration with external AI agents including Claude, Codex, and Cursor, providing a marketing execution layer for agent-driven workflows. With over 15 million users and a G2 rating of 4.6 from 5,000+ reviews, the platform serves businesses, agencies, and automation teams. Founded in 2012 and headquartered in San Francisco, United States, the company has raised approximately $10.7M in Seed funding from investors including Craft Ventures, Khosla Ventures, and Wing Venture Capital.

Business model

MarketingTech > Suite

Institutional investors

Craft Ventures Khosla Ventures 8-Bit Capital Wing Venture Capital Uncorrelated Ventures Earl Grey Capital GFR Fund MyAsiaVc Form Capital Mads Johnsen Manik Gupta Ankur Nagpal Simon Chan Packy McCormick Akshay Kothari

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