Sweet

Sweet operates a blockchain-based platform that enables professional sports leagues and brands to create, distribute, and monetize gamified digital collectibles and NFT experiences for fan engagement. The platform allows sports organizations to deploy innovative gamified blockchain collectible experiences that drive new revenue streams and deepen fan engagement through interactive digital assets. Sweet provides a league program framework where sports IP holders can launch branded collectible marketplaces, reward loyal fans with tradable digital tokens, and create gamified experiences tied to real-world sporting events and achievements. The platform supports multi-sport collectibles and integrates with existing fan engagement channels to deliver personalized rewards based on customized parameters such as social media engagement, referrals, and in-store check-ins. Businesses can rank customers by engagement metrics and communicate with top-ranked fans through targeted promotional campaigns and rewards. Sweet offers subscription-based pricing starting at $299 per month for small brands, scaling with feature requirements. The platform serves the sports technology and digital collectibles market, partnering with major professional sports leagues globally. Founded in 2012 and headquartered in Morristown, New Jersey, Sweet has raised approximately $15.1 million in Series B funding from investors including Animoca Brands, Pure Ventures, Seagate Ventures, Orillion, and PTK Capital.