Traffic Guard

TrafficGuard provides real-time click fraud protection and ad fraud detection software for digital advertisers across every channel. The platform analyzes every impression and detects invalid traffic including bots, click farms, competitor clicks, and affiliate fraud the moment it happens, automatically blocking fraud before it wastes budget or corrupts data. TrafficGuard covers Google Search, Performance Max, Meta Ads, affiliate networks, and mobile user acquisition campaigns in a single dashboard. The company serves over 10,000 advertisers protecting $1.5 billion in digital ad spend, with an average 22% budget recovered and 10x ROI. Key industries served include ecommerce, education, fintech, sports betting, telecom, and travel. TrafficGuard has demonstrated results including 96% reduction in IVT rate for NOW Finance and 4.5x improvement in ROI for William Hill. Founded in 2016 and headquartered in Perth, Australia, TrafficGuard has raised approximately $6.5 million in Series A funding.