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Consumer Goods Series A Founded 2011

TriEye

TriEye is a sports eyewear company that designs and manufactures premium athletic glasses with a patented integrated rear-view mirror. Founded in Norway, the company specializes in eyewear equipped with a seamlessly integrated mirror that allows cyclists, runners, rowers, and commuters to see behind them without turning their heads. The product line includes TriEye View for sporty lifestyles with single or dual…

📍 Svelvik, Norway · Sports Equipment,

Funding snapshot

Last roundSeries A
Amount$17M
Date28 May 2019
Total raised$20M
Team size2

About

TriEye is a sports eyewear company that designs and manufactures premium athletic glasses with a patented integrated rear-view mirror. Founded in Norway, the company specializes in eyewear equipped with a seamlessly integrated mirror that allows cyclists, runners, rowers, and commuters to see behind them without turning their heads. The product line includes TriEye View for sporty lifestyles with single or dual mirrors, TriEye Classic for everyday use with a single mirror, and TriEye Clip as a clip-on add-on for existing eyewear. The glasses feature air vents for increased airflow behind the lens, rubberized components for secure fit, and polarized or photochromic lens options. TriEye has earned a 4.8-star rating from over 1,141 reviews and ships to more than 50 countries. Founded in 2011 and headquartered in Svelvik, Norway, TriEye has raised approximately $20 million in Series A funding from investors including Grove Ventures and Intel Capital.

Business model

Wearable Technology > Smart Glasses > For Athletes,

Sports Tech > E-Commerce > Multi Sports > Wearables > Eyewear > Internet First Brand,

Fashion Tech > B2C Commerce > Accessories > Eyewear > Internet First Brands,

Consumer Electronics E-Commerce > Sports Wearables > Eyewear,

Sports Equipment > Multi-Sports > Internet First Brand > Wearables > Eyewear

Institutional investors

Grove Ventures Intel Capital Marius Nacht

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