TrueState

TrueState is a managed commercial intelligence platform that deploys bespoke decision engines for revenue teams to improve sales performance( reduce churn( uncover expansion opportunities( and recover revenue( The platform offers four core products: TrueState Acquire for maximizing close rates through opportunity scoring( pipeline prioritization( deal risk detection( and revenue forecasting; TrueState Retain for minimizing churn through churn prediction( renewal risk assessment( customer health scoring( and retention prioritization; TrueState Expand for maximizing cross-sell through cross-sell opportunities( upsell recommendations( expansion targeting( and product affinity modelling; and TrueState Recover for maximizing recovery through payment propensity scoring( collections prioritization( recovery forecasting( and customer segmentation( The platform deploys in 30 days through a proven process of connecting and mapping data sources( building company-specific decision engines( embedding into existing workflows( and training users( TrueState continuously retrains( monitors( and improves decision engines as business evolves(Founded in 2023 and headquartered in Sydney( Australia( the company has raised $1.5M in seed funding from investors including AirTree( Side Stage Ventures( Galileo Ventures( and Imprint Capital Partners.