Unacast

Unacast provides a location intelligence and global location data platform that enables enterprises to understand human mobility, build better audiences, measure offline marketing attribution, and study consumer visits for any area of interest. The company's product suite includes Location Data (understanding human mobility for any area of interest), Foot Traffic Data (consumer insights for millions of commercial points of interest to understand consumer behavior and emerging market trends), Consumer Data Enrichment (enriching data with demographics and consumer profiles based on real-world behavior), and Data Linkages (bridging the identity gap by seamlessly connecting MAIDs to hashed emails and IPs). Unacast serves solutions across audience targeting, identity resolution, competitive intelligence, forecasting, site selection, and site performance, catering to industries including retail, real estate, supply chain, insurance, telecom, consultancies, government, software, and adtech. The company differentiates itself through its forensic data flags reflecting significant effort to homogenize signals and engineer variables, its rigorous and ethical approach to privacy regulations and GDPR compliance, its data science and engineering work immediately evident in the data stream, and its transparency about data quality. Customer testimonials highlight Unacast as the most flexible and adaptable location data provider with great geographic coverage, with use cases ranging from COVID-19 tracking to retail site selection, wildfire evacuation behavior analysis, and saving clients up to $2.5 million in avoided commercial build-out costs. Founded in 2015 and headquartered in New York City (now Ashburn, VA), Unacast has raised approximately $68.1 million in a Series C round backed by Telia, OpenOcean, Investinor, White Star Capital, Camber Creek, NewMark Capital, Blystad, Click Ventures, Vector Capital, Mana Ventures, Gaingels, 2150.VC, Berger Associates, Moderne Ventures, and Nordic Secondary Fund.

Data as a Service > Individuals > Audience Location Data,

AdTech > Data Management Platform,

Mobile Advertising > Data Management Platform > Location Based,

Geographic Information Systems > Location Analytics > Local Businesses

Serial Founder