Saifr

Overview

Saifr sells artificial intelligence models that read marketing and communications material and flag regulatory and brand risk before it is published. Its natural language processing models were trained on tens of millions of compliance reviewed records drawn from the compliance operation of its parent, Fidelity Investments, and validated by former regulatory staff attorneys, which is the differentiator the company leads with. The models read text, images and video, deliver a first pass review, identify disclosures that a piece of content requires but omits, and suggest alternative wording that would sit better inside the rules. SaifrReview covers marketing compliance review for financial institutions and for life insurance and annuity providers, with alerting built on Financial Industry Regulatory Authority rule 2210, the Securities and Exchange Commission marketing rule for advisers, and the model advertising laws of the National Association of Insurance Commissioners, extending into state level insurance regulation. SaifrScreen handles adverse media screening for anti money laundering and know your customer programs, and Saifr eComms covers electronic communications surveillance. Distribution is unusually deep for a company this size: the models are published in Microsoft's Azure artificial intelligence model catalog so they can be called from other applications, agents run inside Adobe GenStudio for Performance Marketing at the point where content is created, and the company is a ServiceNow build partner with agents inside that firm's financial services operations product. Saifr was created inside Fidelity Labs in 2020, launched commercially in 2022, is based in Boston and is led by co founder and chief executive Vall Herard.

Details

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