Sift

Overview

Sift, formerly Sift Science, sells fraud decisioning to business to consumer digital companies and takes the opposite commercial position to the chargeback guarantee vendors it competes with. Rather than assuming liability and returning a verdict, Sift returns a real time risk score on every event and leaves the decision with the customer, arguing in its own marketing that opaque outsourced decisioning creates blind spots and erodes visibility. The customer keeps chargeback liability and gets control in exchange. Scoring runs across the whole user journey rather than checkout alone, covering account creation, login, transactions, content posting, disputes and custom events, and the company states its models draw on more than 16,000 signals and more than a trillion events annually from a network it puts at 34,000 sites and applications. Three product lines sit on that engine: Payment Protection for transaction fraud and chargebacks, Account Defense for fake accounts and account takeover, and Content Integrity for spam, scams and fraudulent reviews. Only the first two are graded here, since content moderation for social platforms and user generated content sits outside financial services. Around the engine sit an analyst console with review queues, automated workflows, a rules builder for real time strategy changes, a benchmarking product comparing a customer's fraud metrics against the network, and the option to feed the Sift score into a customer's own risk models. Assurance is documented through a trust center at trust.siftscience.com, carrying ISO 27001:2022 certification and a SOC 2 Type II report renewed annually, with Coalfire named as the auditor on the company's own announcement. Named customers include Twitter, McDonald's, DoorDash, Wayfair, Twilio and Alaska Airlines.

Details

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