The Interesting Life Company
The Interesting Life Company sells ISLA, the Interesting Life Agent, a pre sale underwriting tool for United Kingdom protection advisers launched in February 2026. It addresses a…
Overview
The Interesting Life Company sells ISLA, the Interesting Life Agent, a pre sale underwriting tool for United Kingdom protection advisers launched in February 2026. It addresses a specific and long standing friction: an adviser taking a client through life, critical illness or income protection cover cannot tell, at the point of recommending a product, how an insurer will treat that client's medical history, and the answer normally arrives only after a full underwriting journey. ISLA works conversationally, prompting the adviser with the next question to ask about medical and lifestyle disclosures, showing the likely underwriting outcome on the information available at each stage, and generating plain English explanations of both the process and the decision so the adviser can set client expectations early and explain them clearly. The company also publishes market ratings across the three protection lines, condition explanations, a conversation checklist and template client communications. It was built by two named industry consultants who co founded the firm, and positions itself as enhancing the existing underwriting ecosystem rather than replacing any part of it, with a stated interest in the large number of people who apply for cover each year and do not complete. Since April 2026 the tool has been available exclusively through a major protection sourcing platform, under a separate license, placing underwriting insight alongside product comparison.
Details
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