Dubit

Dubit is a youth-focused digital agency that bridges the gap between brands and young audiences through research, immersive gaming experiences, and digital products. The company creates playable experiences across Roblox, Fortnite, and Minecraft, building branded worlds, live events, and pop-up brand zones with avatar apparel and immersive commerce. Dubit has delivered campaigns for major brands including Maybelline, Unilever, Kraft, and the World Gold Council, achieving measurable results such as 110 million impressions and 22% sales uplift. The company also conducts research on Gen Z and Gen Alpha audiences, having surveyed millions of young people over a decade, and has augmented its team with over 100 AI agents for data analysis. Founded in 1999 and headquartered in Leeds, United Kingdom, Dubit has raised approximately $8 million in Series A funding from investors including Metaventures and LMPM.