TYB

TYB operates a community rewards platform that enables fans to earn coins and collectibles by posting about their favorite products and engaging with brands. The platform connects consumers with hundreds of brands across beauty, fitness, and lifestyle categories, including Glossier, Rare Beauty, Bloom Nutrition, Saie, and Poppi. Fans discover new products, access exclusive drops and collaborations, and earn rewards through challenges and sharing their obsessions. For brands, TYB provides a community-driven marketing channel where authentic user-generated content drives engagement and product discovery. The platform features community spaces with member counts ranging from thousands to hundreds of thousands per brand, creating engaged audiences for brand launches and product campaigns. Founded in 2021 and headquartered in Tucson, United States, the company has raised approximately $23.5 million at the Series A stage.