Fivvy
Fivvy sells customer intelligence to banks and credit unions, turning the transactional and behavioral data an institution already holds into personalized digital experiences and…
Overview
Fivvy sells customer intelligence to banks and credit unions, turning the transactional and behavioral data an institution already holds into personalized digital experiences and revenue opportunities. The platform analyses mobile application usage, device metadata and transaction history to build a full picture of a customer's spending, saving and investment behavior, then surfaces contextual sales opportunities in real time, identifies cross selling openings and predicts churn. Institutions are stated to become data driven within three months of implementation. Its own positioning emphasizes ethical data collection and privacy compliance without invasive tracking, and its stack is combined with credit bureau data from a named provider.
Details
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