Serene
Discover how Serene uses AI and behavioral science for real-time customer insights, financial risk mitigation, regulatory compliance, and customer well-being enhancement. By…
Overview
Serene applies behavioral science to transactional data so banks, lenders and fintechs can detect financial vulnerability before it becomes arrears, harm or a complaint, which is the point at which firms usually notice. Three products run in sequence: one segments customers against the regulator's own drivers of vulnerability and surfaces early signals across health, life events, resilience and capability, a second forecasts how a customer's circumstances are likely to move so support can be timed rather than reactive, and a third recommends specific interventions from tailored messaging to proactive outreach. Output is designed to be auditable so firms can evidence outcomes under the UK Consumer Duty. The company describes itself as infrastructure for financial care and counts a major UK bank as both investor and user.
Details
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